iHeartBusiness Anti-Spam Guidelines

Warning: Our policy against spam goes beyond the laws in most countries. By agreeing to our Terms of Service and using either iHeartBusiness Email or iHeartBusiness SMS, you are also agreeing to this anti-spam policy.

Definition: Spam is any email or SMS text message you send to someone who has not given you their direct permission to contact them in that manner.

What kind of emails are OK to send to with iHeartBusiness Email?

To send email to anyone using iHeartBusiness Email, you must have clearly obtained their permission. This could be done through:

  • An email newsletter subscribe form on your web site.

  • An opt-in checkbox on a form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.

  • If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that you would be contacting them by email AND they ticked a box indicating they would like you to contact them.

  • Customers who have purchased from you within the last 2 years.

  • If someone gives you their business card and you have explicitly asked for permission to add them to your list, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email about that specific topic.

Basically, you can only ever email anyone who has affirmatively given you permission to email them specifically about the subject you are contacting them about.

What kind of emails are NOT OK to send to with IHeartBusiness Email?

Anything outside the examples above does not equal permission. Here are some examples. By using IHeartBusiness Email, you agree not to import or send to any email address which:

  • You do not have explicit, provable permission to contact person regarding the topic of the email.

  • You bought, loaned, rented or in any way acquired email from a third party, no matter what the third-party claims about consent, licensing, quality or permission. You need to obtain permission to email the person yourself.

  • You have not contacted the person via email in the last 2 years.

  • You scraped or copy and pasted the from the web. Just because the email was published on the web, it is not necessarily a public record.

What content MUST I include in my email?

Every email you send using IHeartBusiness Email must include the following:

  1. A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.

  2. The name and physical address of the source of the email. If you are sending an email for your client, you will need to include your client’s details within the email.

What steps MUST I follow when using IHeartBusiness SMS?

  1. IHeartBusiness SMS only allows verified opt-in subscriptions, you may not use the services to send unsolicited, unexpected, or unwanted text messages. Users will opt-in by texting a designated keyword to 39970. Only users that opt-in in this manner may use the services.

  2. Users may opt-out at any time by texting “STOP” to 39970. Users can get help at any time by texting “HELP” to 39970.

  3. You may not use 3rd party lists or send messages to anyone who has not expressly opted-in to receive messages.

  4. You may not text your subscribers about a topic other than the topic they subscribed to hear from you about.

If you have any questions about our Anti-Spam Policy, or if you want to report spamming activity by one of our customers, please contact our abuse department at: digitalbusinesssolutions@iheartmeida.com